Privacy Policy

1. Introduction

Supertune Ltd T/A iDry ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or use our services.

We are registered in England and Wales under company number [Company Number] and our registered office is at [Registered Office Address].

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Name and contact details (email address, phone number, postal address)
• Billing and delivery addresses
• Payment information (processed securely through our payment providers)
• Order history and preferences
• Account credentials (username and encrypted password)
• Communications with our customer service team
• Warranty registration information

2.2 Technical Information

• IP address and location data
• Browser type and version
• Device information
• Website usage data and analytics
• Cookies and similar tracking technologies

3. How We Use Your Information

We use your personal information for the following purposes:

• Processing and fulfilling your orders
• Providing customer support and warranty services
• Sending order confirmations and updates
• Managing your account and preferences
• Improving our website and services
• Sending marketing communications (with your consent)
• Complying with legal obligations
• Preventing fraud and ensuring security

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

• Contract performance: To fulfill orders and provide services
• Legitimate interests: To improve our services and prevent fraud
• Consent: For marketing communications and non-essential cookies
• Legal obligations: To comply with tax and regulatory requirements

5. Information Sharing

We may share your information with:

• Service providers: Payment processors, shipping companies, email services
• Business partners: Authorized distributors and retailers
• Legal authorities: When required by law or to protect our rights
• Professional advisors: Lawyers, accountants, and consultants

We never sell your personal information to third parties for marketing purposes.

6. International Transfers

Some of our service providers may be located outside the UK. When we transfer your data internationally, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the UK government
• Standard contractual clauses
• Binding corporate rules

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Generally:

• Account information: Until account deletion plus 7 years for tax purposes
• Order history: 7 years for warranty and legal compliance
• Marketing preferences: Until you unsubscribe
• Website analytics: 26 months

8. Your Rights

Under UK data protection law, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data in certain circumstances
• Restriction: Limit how we process your data
• Portability: Receive your data in a portable format
• Object: Object to processing based on legitimate interests
• Withdraw consent: For processing based on consent

To exercise these rights, please contact us at [privacy email address].

9. Cookies and Tracking

We use cookies and similar technologies to enhance your browsing experience. Our cookie policy explains what cookies we use and how you can manage your preferences.

10. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

11. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "last updated" date.

13. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

14. Complaints

If you have concerns about how we handle your personal data, you can contact the Information Commissioner's Office (ICO):